Olympus announce 2 new professional lenses, the 8mm Fisheye and the 7-14mm
Elite M.ZUIKO PRO series now covers the entire range from wide to super telephoto
05/12/2015 • Southend, 12 May 2015 – Olympus has added two new professional-level Micro Four Thirds lenses to its rapidly expanding M.ZUIKO PRO flagship range: the extremely bright M.ZUIKO DIGITAL ED 8mm Fisheye 1:1.8 PRO and the M.ZUIKO DIGITAL ED 7-14mm 1:2.8 PRO. Considering the Micro Four Thirds crop factor of 2x, this new duo means the M.ZUIKO PRO family now offers professional and semi-pro photographers, as well as ambitious enthusiasts, five dedicated lenses for the entire focal range – from 14mm super wide angle to 300mm super telephoto in the 35mm equivalent. The world’s brightest fisheye lens*, the M.ZUIKO DIGITAL ED 8mm Fisheye 1:1.8 PRO will retail for £799.99 while the M.ZUIKO DIGITAL ED 7-14mm 1:2.8 PRO will cost £999.99. Both go on sale from June 2015.
M.ZUIKO PRO lenses are developed and built to the very highest standards and deliver the best image quality ever achieved by Olympus optical equipment. Designed to provide ultimate mobility to photographers who travel light and want to shoot on the fly, they combine the highest optical performance with the compact and lightweight design of Micro Four Thirds cameras. Alongside practical features like the full weatherproofing, Olympus’ uncompromising lens architecture, cutting-edge ZERO lens coating*** lens technology and seriously fast autofocus all combine to give the M.ZUIKO PRO range the edge over heavier DSLR lenses. For professionals and high-achieving non-professionals alike, low weight is one of the PRO’s most appealing features. By combining several PRO lenses with lightweight, compact Micro Four Thirds camera bodies, they can put together a fully equipped system that could weigh just half of the equivalent kit for a DSLR.
Together with these two new lenses, Olympus is introducing a new accessory for advanced underwater photography with the M.ZUIKO Digital ED 8mm Fisheye 1:1.8 PRO. The extremely compact PPO-EP02 Dome Port perfectly matches the size of the new Fisheye lens, and it’s dedicated optical design brings out the lenses best macro performance, even underwater. This new accessory will retail for €849 from July 2015.
Pros choose PRO
The two new additions to the award-winning M.ZUIKO PRO series mean photographers now have an optically outstanding, compact and lightweight lens option for every bandwidth along the focal length range from wide-angle to super telephoto. M.ZUIKO PRO lenses are ideal for fast-moving, spontaneous shooting styles and are fast becoming the go-to brand for professional and semi-pro Micro Four Thirds owners looking to complete a comprehensive, high-quality lens line-up – as well as current DSLR users who need a more practical, more mobile and inconspicuous alternative to unwieldy cameras and heavy kit bags. Apart from being fully weatherproof, all M.ZUIKO PRO lenses are equipped with Olympus cutting-edge thin ZERO coating*** technology that keeps ghosts and flares to a minimum. Moreover, the extraordinary strength of this coating also prevents scratches and maintains the lens’ stable low-refractive performance.
The first lens in the PRO series – the powerful M.ZUIKO DIGITAL ED 12-40mm 1:2.8 PRO – immediately set the benchmark for rivals to follow when it was voted ‘Best Compact System Zoom Lens’ in 2014 by EISA. The EISA jury summed up some of the key strengths that make the PRO series stand out: “This fast and weather-sealed standard zoom has impressive optical qualities, solid mechanical build quality and a superb focus control that combines manual focus with silent, quick AF. It is also a very compact lens, in spite of its fast 1:2.8 maximum aperture.”
That success was followed by the first telephoto zoom, the M.ZUIKO DIGITAL ED 40-150mm 1:2.8 PRO zoom lens, that is likewise more compact and lighter than a typical APS-C or full-frame lens with comparable characteristics and scope of performance. Its unrivalled DUAL VCM focussing system made it another PRO world-record holder – it’s the first system to power two high-grade lens elements using dual linear motors, which makes it beautifully quick and quiet when you’re shooting wildlife, people and other camera-shy, potentially fast-moving subjects.
The new fast ultra-wide zoom PRO
The new splash- and dustproof M.ZUIKO DIGITAL ED 7-14mm 1:2.8 PRO is the first wide-angle zoom lens in the M.ZUIKO PRO series. It inherits both the compact and lightweight M.ZUIKO PRO design as well as the optical fireworks. Like the new Fisheye PRO, the 7-14mm wide-angle zoom lens guarantees excellent optical performance quality from edge to edge. For example, with starscapes, it reproduces stars as circular points of light, even on the periphery of the frame. It’s also packed with practical PRO features, such as the manual focus clutch that lets you instantly switch from AF to MF by pulling the focus ring toward the camera body. There’s also an L-Fn button on the base of the lens that lets you make changes in an instant with your thumb – to one of your preferred pre-assignable settings.
Like the rest of the PRO family, this versatile and fast-focusing newcomer is fully weatherproof – thanks to 11 separate seals – and it’s out in the field that the wide-angle zoom comes into its own. It lets you get just 7.5cm from your subject (measured from the end of the lens), which is about 20% closer than equivalent rivals. Of course, the depth of field makes for excellent wide-angle backgrounds. The M.ZUIKO DIGITAL ED 7-14mm 1:2.8 PRO weighs just over half as much as equivalent 1:2.8 aperture rivals, so it’s perfect for spontaneous hand-held shooting, by day or at night. The combination with OM-D powerful in-body image stabilization ensures even wide angle shots come out sharp and clear.
The world’s first 1:1.8 Fisheye lens
From under the sea to the night sky, the record-breaking new M.ZUIKO DIGITAL ED 8mm Fisheye 1:1.8 PRO is an unprecedented opportunity to add stand-out creativity and a uniquely dynamic and abstract look to extremely wide-angle shots of the natural world. Unprecedented, because – in this category – the Fisheye PRO is the world’s brightest fisheye lens*. The super-large aperture ensures photographers top-notch optical performance in any conditions, especially in low light. The 2.5-cm minimum focusing distance (measured from end of the lens) and maximum magnification of x0.2 make it a logical choice for nature photographers with a passion for quirky perspectives and eye-catching bokeh. But the Fisheye PRO is also ideal for fast-action sports photography; landscape, nightscape and sky panoramas; as well as crowds, interiors or architecture. For underwater specialists, it likewise opens up exciting new opportunities – it’s compatible with a range of accessories via the new underwater lens port PPO-EP02.
Like the other lenses in the M.ZUIKO PRO family, it’s extremely compact and lightweight, especially compared to equivalent D-SLR rivals. The build quality is top notch. In pre-launch tests, professional photographers were quick to praise the blur-free performance of the Fisheye PRO at both ends of the f stop scale. Light fall-off at the edges is negligible, as are both chromatic and comatic aberrations, particularly when compared to equivalent rival lenses.
Accessories
> CBG-10 Compact Camera Bag for carrying three M.ZUIKO PRO lenses plus a compact interchangeable lens camera body, with minimum bulk
> PPO-EP02 Compact Waterproof Dome Lens Port to bring the best out of the Fisheye PRO lens underwater (in combination with an Underwater Case)
Warranty offer
Owners of Olympus cameras now qualify for a free six-month warranty extension by registering their camera or lens at MyOlympus. The extension is valid from the end of the statutory warranty period in the country of purchase****. Register for MyOlympus at myolympus.olympus-consumer.com
For the full list of the M.ZUIKO DIGITAL PRO series, lens features and accessories, go to Olympus ZUIKO section on the website.
For more information about Olympus underwater accessories go to the dedicated Underwater Section of Olympus website.
* As of May 2015
** Manual focus clutch mechanism is not available with the M.ZUIKO Digital ED 8mm Fisheye 1:1.8 Pro
*** ZERO Coating: Zuiko Extra-low Reflection Optical coating
**** Six months on top of the statutory warranty in the country of purchase.
Product specifications are subject to change without notice. Please check the Olympus website at http://www.olympus-europa.com for the latest specifications.
For questions or additional information, please contact:
Estelle Sexton (on behalf of Olympus UK)
Redhed Communications Ltd
Tel: 07850 172112
Email: estelle@redhedcomms.com
